The aim of the project is the promotion of EU SMEs in Kazakhstan. It will support the entry of European footwear in new markets, while contributing to the recognition of distinctive European footwear.
The objectives of the Project are:
to promote the image of European footwear in new emerging consumer markets via an awareness campaign, and
to support the internationalization of European small and medium footwear companies in third countries, and more specifically Kazakhstan.
The project will focus in Kazakhstan, a country in which the middle to high class has considerably increased in the last 10 years and this trend is expected to continue. It will be implemented in Almaty, the major commercial and cultural town with the biggest population of almost 1.5 million habitants, in Kazakhstan.
“European footwear: more than fashion”, (proj. ref. EASME/COSME/2014/021) is funded by European Commission - Executive Agency for SMEs (EASME)