EUROPEAN PROFILES S.A

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TITLE OF PROJECT

European Footwear: More than Fashion

Country:

Kazakhstan

Project Period:

08/06/2014 - 08/04/2016

Project Value:

€ 103.250

No of Staff Provided:

2 Experts

Origin of Funding:

Competitiveness of Enterprises and

small and medium-sized enterprises (COSME) (2014 – 2020)

Name of Client:

European Agency for SMEs (EASME) 

Description of Project:

 

The aim of the project is the promotion of EU manufactured footwear in third countries, in this pilot project the country chosen is Kazakhstan. The project will support the entry of European footwear in new markets, while contributing to the recognition of distinctive and high quality European footwear.

The objectives of the Project are:

  • to promote the image of European footwear in new emerging consumer markets via an awareness campaign, and
  • to support the internationalization of European small and medium footwear companies in third countries, and more specifically Kazakhstan.

Services Provided:

 
  • Set up and implementation an EU awareness campaign to attract EU SMEs operating in footwear industry to participate in trade mission to Kazakhstan;
  • Set up and implementation a local awareness campaign (Kazakhstan) to attract local business;            
  • Elaboration a Market Study focused to footwear industry in Kazakhstan;   
  • Creation a database of potential Kazakh importers/distributors and retailers;              
  • Identification potential EU SMEs to export to Kazakhstan based on standard criteria;
  • Select circa EU 30 SMEs to participate in trade mission to Kazakhstan (Almaty);
  • Organization and implementation the trade mission to Almaty 

Name of Partners

 

  • European Confederation of the Footwear Industry - CEC