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Project activities & performance indicators

  1. PROJECT ACTIVITIES

  • Set up and implementation an EU awareness campaign to attract EU SMEs operating in footwear industry to participate in trade mission to Kazakhstan;

  • Set up and implementation a local awareness campaign (Kazakhstan) to attract local business;

  • Elaboration a Market Study focused to footwear industry in Kazakhstan;

  • Creation a database of potential Kazakh importers/distributors and retailers;

  • Identification potential EU SMEs to export to Kazakhstan based on standard criteria;

  • Select circa EU 30 SMEs to participate in trade mission to Kazakhstan (Almaty);

  • Organization and implementation the trade mission to Almaty.

  1. PERFORMANCE INDICATORS

Indicator 1: General communication and promotion campaign in Europe, and Local communication campaign.

  • Coherence and effectiveness of the developed methodology

  • 1 promotional leaflet will be designed and distributed by email (3200 emails) in EU selected countries promoting the trade mission event. Leaflet besides English will be translated at least in four EU languages (Italian, Spain, Polish, Greek).

  • After the identification and selection of EU SMEs, 1 newsletter will be designed and distributed to the local target market by email (300 emails) and 1 promotional leaflet (e.g. invitation) will be printed (500 items) and distributed in Kazakh local companies and other relative bodies. Both material will be in local language (Kazakh).

  • Advertising articles inserted in European specialized press (minimum three). (Indicatively, the advertising articles will be published in “Revista del Calzado”, “World Footwear Newsletter”, “ShoeInfoNet”, “Fashion Daily”, “Greek Fashion Magazine”)

  • Advertising articles inserted in local specialized press (minimum three). (Indicatively, the advertising articles will be published in ““Kazahtani Pravda”, “ Egemen Kazakhstn”, ““Capital”, “Zakon.kz.”)

Indicator 2: Market study on Kazakhstan footwear sector

  • Quality and relevance of the market study

Indicator 3: Local SMEs

  • Quality and quantity of selected companies

  • Quality and quantity of the provided local importer databases

  • Quality of research and market intelligence experience

Indicator 4: Organization of the trade mission to Almaty (including the local logistics)

  • At least 30 EU SMEs participating in the trade mission in Kazakhstan

  • At least 150 of business to business (b2b) meetings in the trade mission in Kazakhstan

  • 20-30 of partnership agreements produced during the trade mission

  • 120 of visitors (5 associations, 100 companies, 5 public entities, 10 media)

  • 80-100 of visitors received by the exhibitors

  • 60-80 of new contacts established (by exhibitors and visitors)

  • Value of business negotiations initiated (by the exhibitors)

  • 80 Participants’ feedback with regards to relevance, effectiveness and added value of the trade mission