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Project description

Project Title “European footwear: more than fashion”, (proj. ref. EASME/COSME/2014/021)
Company Name European Profiles A.E. (Leader)
Country Kazakhstan
Client European Agency for SMEs (EASME)
Project Financing Competitiveness of Enterprises and small and medium-sized enterprises (COSME) (2014 – 2020)
Implementation Period (start /end) 08/06/2013 - 08/04/2016 10 months implementation period
Project Partnets European Confederation of the Footwear Industry - CEC
Project Description

The aim of the project is the promotion of EU manufactured footwear in third countries, in this pilot project the country chosen is Kazakhstan. The project will support the entry of European footwear in new markets, while contributing to the recognition of distinctive and high quality European footwear.

The objectives of the Project are:

  • to promote the image of European footwear in new emerging consumer  markets via an awareness campaign, and
  • to support the internationalization of European small and medium footwear companies in third countries, and more specifically Kazakhstan.
Type of Services Provided in the Project
  • Set up and implementation an EU awareness campaign to attract EU SMEs operating in footwear industry to participate in trade mission to Kazakhstan;
  • Set up and implementation a local awareness campaign (Kazakhstan) to attract local business;
  • Elaboration a Market Study focused to footwear industry in Kazakhstan;
  • Creation a database of potential Kazakh importers/distributors and retailers;
  • Identification potential EU SMEs to export to Kazakhstan based on standard criteria;
  • Select circa EU 30 SMEs to participate in trade mission to Kazakhstan (Almaty);
  • Organization and implementation the trade mission to Almaty